Xbox Game Pass is “Netflix for Gaming”
Screenshot essay. Game Pass removes barriers to entry, providing a compelling reason for anyone to jump into this Xbox ecosystem w/ affordable price.
Hi friends 👋🏻,
Today’s post is fourth in the series of Screenshot Essays: All that's fit on a mobile screen. Faster for you.
Let’s get to it.
💨 Screenshot Essay: Xbox Game Pass is “Netflix for Gaming”
🤟 Bonus section: Tidbits & commentary from Xbox Games Showcase unveiled on 23rd July’20
💨 Screenshot Essay
🤟 Bonus section:
Xbox Games Showcase and the future strategy for Xbox was unveiled on July 23rd’20
The showcase focused on two key areas:
New titles: 5 new game titles from Xbox Games Studios, 4 new from 3rd party.
Game Pass: All games on the service day 1. 100+ game titles, Xbox Live and xCloud is coming together at no additional cost starting in September.
Three primary communication points:
The Xbox Game Studios roadmap going into next-gen
The value of Xbox Game Pass as a service and entry point into the Xbox ecosystem
Why Xbox should be seen as the best platform for gamers.
Xbox has two goals:
1. Remove barriers to entry in the hardware space
2. Remove barriers to entry in the software and services space. With the overall goal to grow the number of players in the Xbox ecosystem through multiple entry points and a range of connected services.
Entry points for new Xbox games include:
Last gen consoles (Xbox One/Xbox One X)
Next-Gen Console (Rumored low end)
Next-Gen Console (High-end Xbox Series X)
Windows 10 / Steam (PC) - Mobile / Tablet / Smart TV (Future via Cloud Gaming) The choice to play new games where / how you want
Important numbers from the unveiling:
Game Pass subscribers 10Mn
100Mn Xbox Live users across Console/PC
With Game Pass few publishers are seeing a 5 times increase in $$$$$$
Extending games and services to PC is the first step (nearly 100Mn Xbox Live users across Console/PC).
Expanding via cloud gaming reaches anyone on any device, the ability to reach 2Bn+ people today.
In summary
Xbox is starting to show how its investments into content is paying off, with notable titles set to release over the next few years.
The Xbox Series X is the main hardware focus for this year, but it is one of many entry points into the Xbox ecosystem.
Game Pass is being positioned as the main entry point to the Xbox ecosystem, on console / PC and even via cloud.
Goal is to remove barriers to entry for AAA gaming, reduce friction, reach a larger player base, drive higher engagement and grow overall spend.
In closing
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Vishwanath 👋