Netflix applies friction to fuel growth
Monetization is not an output of growth. It's an overlay on the whole system that can either add or eliminate friction. Monetization strategy has to be tied to the acquisition strategy from day ‘1’.
Hi friends 👋🏻,
Today’s screenshot post is on Netflix, Disney Hotstar and monetization as friction. Apologies for the last week, I couldn’t maintain the regular cadence. Working on a side gig and it took some time.
Without wasting any further time, let’s get to it.
💨 Screenshot Essay: Netflix and Disney Hotstar applies friction to fuel growth.
🤟 Bonus section: Few interesting reads on monetisation, growth and consumer subscription landscape.
Few of my recent posts :
💬 Slack is breaking through 'the wall'
🎲 Y Combinator Rolls The Dice on Demo Day
📺 Netflix is building an 'empire', Vimeo is 'arming the rebels'
💨 Screenshot Essay
🤟 Bonus section: Few interesting reads on monetisation & growth and consumer subscription.
Benchmarking success for a consumer subscription business can be tough. Fewer public companies, less standardization, less shared knowledge than every other category (SaaS, Marketplaces, etc). This report from GP. Bullhound is a great starting point. h/t Brett Bivens
An interesting read on Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS.
In closing
Hopefully, you have enjoyed this post. If you have any additional insights or feedback to share, don’t hesitate to DM me on Twitter & Linkedin.
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Sincerely,
Vishwanath 👋