Monetization is not an output of growth. It's an overlay on the whole system that can either add or eliminate friction. Monetization strategy has to be tied to the acquisition strategy from day ‘1’.
Netflix applies friction to fuel growth
Netflix applies friction to fuel growth
Netflix applies friction to fuel growth
Monetization is not an output of growth. It's an overlay on the whole system that can either add or eliminate friction. Monetization strategy has to be tied to the acquisition strategy from day ‘1’.